Putting reading back in vogue.

While videos have been increasingly perfected to grab our kids' attention, books have barely changed. The playing field isn't fair.

There's an easy fix: make them the star.

When they're the star of every picture and page, books compete right away. Even the effort required to read becomes fun as they discover what happens to their character.

Planting core memories around reading at a young age helps inspire an avid reader, so when the time comes for a phone, you've shown them a better alternative to scrolling.